This was seen at front of local pub on Hardy Street.
Tui is the name of NZ Native bird and also a brand of beer. Tui Beer ads have been very popular, with the top part (or the left half on a billboard) changing all the time; there are even competitions for the Tui ads, and some hilarious billboard came out at election time last spring.
[Added from comment:]
Try http://www.tui.co.nz/yeahrightintro.asp. If you refresh the page, it will randomly changes the statement.
“I was reading her T-shirts – Yeah right“
“The perfect body in 3 minutes a day. – Yeah right”
Have a fun!