"Ka Pai" is Maori for "good". "Kitsch" according to Dictionary.com is "something of tawdry design, appearance, or content created to appeal to popular or undiscriminating taste." In New Zealand, the term often goes with something quintessentially Kiwi, but a little old fashioned and potentially embarrassing; when they are not embarrassing and go into museums or are photographed for calendars and coffee table books, they are called "Kiwiana".
The church in the background is Trinity Church, and the glass triangle is the roof of NMIT student accommodation block.
And remember, pies are sometimes-food.